Finding the perfect balance, I combine my passion and experience to be an industry insider within plus size fashion. Love the look of the personal space Marie. And with more plus size boutiques opening, the need for such a strategy will only become more paramount as competition increases. Just like any walk in business traffic flow takes time — up to a year or more for real steady traffic.
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One brand's 1X might be another brand's 3X. Do not skimp here on the business plan. Without direction, you will fail fast! There is the luxury plus size, Contemporary plus size, Fast Fashion, and Discount plus size fashion. For each subset within the niche, there are certain demographics, psychographics, and expectations for each subset!
Which leads me to…. While you have probably heard this before, I cannot stress this enough. It is imperative that you research the who, what, when, where and the why of your store! As the plus size fashion industry is still in its growth and more plus size boutiques and designers are emerging, you have to be able to identify your audience, tell your unique story, and be able to answer what will differentiate your boutique from the others!
There are mounds of resources for you to use- both free and paid for! Blogs, Magazines, and online communities give you your start. Retail trade publications like WWD, IBIS , and a variety of other market analysis will deliver in depth analysis of the plus size fashion industry! Utilize all of your tools to thoroughly know your potential client inside and out! Whether a sole proprietorship or LLC, trademarked or copy written, registered in Delaware look that up or in Nevada, selling through PayPal or using an online payment gateway such as Authorize.
Also, when you name your boutique, do your research. Double check that your company is not infringing on another brands name! Ignorance is not a legal defense should you violate any of these! It is imperative that you create an OTB Open to Buy plan- so that you can allocate your financial resources throughout the year and keep newness in your store!
Also, one thing new companies often have a problem with is remembering to allocate funds to their marketing and advertising! Not only magazines and social media outlets, you should also budget for events that you can sponsor and help promote! This is ONLY the beginning of where you should begin! Make sure you stay tuned as I will be delivering more and more tips about the plus size industry, blogging, and more!
I am a plus size fashion and style blogger with 15 years of experience in retail and I hold an MBA in Marketing. Finding the perfect balance, I combine my passion and experience to be an industry insider within plus size fashion. Great article and content! Thanks for sharing this informative post.
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